Adobe Creative Cloud helps students build digital literacy skills

Understanding the higher education digital literacy problem

Depending on who you ask, efforts to prepare students for the digital job market are working to some extent. As noted in a Gallup poll, 96% of academic leaders at higher education institutions say their schools are “very or somewhat” effective at preparing students for the world of work.

However, business leaders don’t quite see it that way: only 11% of respondents said they believed graduates had the skills and competencies required to succeed in their business.

Simply put, there is a disconnect here between theory and practice. Universities and colleges see current learning frameworks as sufficient, while companies are sounding the alarm over the growing skills gap.

When it comes to implementing strong digital literacy programs, some universities take a more proactive approach than others. the University of North Carolina at Chapel Hill, for example, empowers learners by partnering with Adobe deliver Creative Cloud for Enterprise Licensing to students and teachers.

How Creative Cloud promotes digital literacy

With over 29,000 students and growing, UNC needed a solution that could empower digital education anywhere, anytime for students and staff. According to the university, Adobe Creative Cloud for Business suited well for several reasons.

The partnership with Adobe offered the following main advantages:

  • Strengthen digital communications. As the ALA points out, digital literacy is not just about acquiring technological skills. It’s about applying these skills in context to improve communications and human relationships. “Communication is a big part of any field of study,” Todd Taylor, English teacher and director of the freshman writing program at UNC, said in a statement. “Adobe Creative Cloud provides powerful tools that support critical thinking, reading, writing, and listening.”
  • Improving student abilities. Giving all students access to all Creative Cloud apps encourages them to experiment, learn new skills, and find their own solutions to problems. This, in turn, teaches them to broadly apply numerical knowledge in different circumstances.
  • Improve learning experiences. Adobe Creative Cloud helps students think outside the box by enhancing their learning experiences. Such was the case of Izzy Pinheiro, a health humanities student, who originally planned to make a documentary about the humanitarian health care crisis in Jordan. After knowing Adobe Spark, she discovered that a multimedia website would be a more effective way to tell the story. “Adobe Spark made it easy to create a collection of different pieces organically through a website,” Pinheiro said in a statement. “I can integrate photos, video clips, text and animations very quickly. Work with Adobe Creative Cloud really opened my eyes to how media can tell a story that will engage people and support advocacy work around the world.
  • Reduce administrative costs. Creative Cloud for business also offers benefits for IT admins. With Adobe Admin Console, teams can distribute tasks such as user management, package deployment, and support ticket generation across departments to improve efficiency and reduce overhead.

The results? UNC is now delivering on the promise of digital literacy by empowering students to use creative tools, teaching lucrative digital skills, and encouraging experimentation with Creative Cloud apps.

Chris Kielt, vice chancellor for IT and CIO at UNC Chapel Hill, just say“The digital literacy initiative at UNC-Chapel Hill has been a true partnership with Adobe. We produce graduates who will have the digital literacy skills expected by the market. This will result in a very satisfying result for our future and for the future of our students.

Presented by:

Dwight E. Schulz