ALI Group and the insurance giant join forces
ALI Group CEO Huy Truong said the partnership builds on the group’s leadership position in enhancing product and brand value for its broker partners and their clients.
“Zurich has worked closely with our team to improve a number of key areas of our product offering, including coverage for more serious illnesses and the removal of some key exclusions. In short, the changes will allow our customers to be better protected, ”said Truong. “Of course, the Zurich brand will also help reassure broker partners and their clients that a global industry leader is behind ALI’s products.”
ALI Group also introduced a new Specified Injury Benefit, allowing policyholders to make multiple claims for different injuries without losing income or waiting periods.
“ALI has enabled our broker partners to protect over 200,000 clients,” said Truong. “These improvements with Zurich will go a long way in protecting over 300,000 people.”
Zurich director of distribution Kieran Forde underlined the “strong correlation between the need for financial protection and taking out a mortgage”.
“Given ALI’s strong market share, its partnership approach in working with brokers and, above all, its customer focus, an alliance between Zurich and ALI made perfect sense both commercially. and in terms of values, ”continued Forde.
“We respect Huy and the ALI team’s keen sense of purpose, customer focus and capabilities. We appreciated applying our specialized expertise to ALI’s proposal to improve My Protection Plan for the benefit of brokers and their clients. We look forward to a long term relationship with ALI and supporting the brokerage channel as it continues its journey from lending to integrating other value-added products and services. “
ALI Group will celebrate this new partnership by launching in July an education campaign for its authorized brokers called “A to Z of Client Protection”. He will provide advice on how to have an effective discussion of risks in the loan process and the impact of My Protection Plan on clients.